What We Believe
Grundéns believes that fishing feeds all of us physically and emotionally. It is our livelihood but more importantly it’s our passion. Fishing at its core is about respect for nature, the elements, the greater journey, the challenges, the experiences we bring back and the connection with it all.
We Are Fishing
- Trust
- Quality
- Sustainability
Best Sellers
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Price range: $65.00 through $71.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $75.00 through $79.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $125.00 through $131.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $65.00 through $71.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $55.00 through $60.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $91.00 through $99.00Select options This product has multiple variants. The options may be chosen on the product page
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Price range: $123.00 through $130.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $97.00 through $99.00Buy now This product has multiple variants. The options may be chosen on the product page
TURBULENCE INSULATED HOODIE
G-LOFT Insulated and 320D Nylon Shell Hoodie that can withstand the most rugged fishing environments and maintain thermal efficiency, even in soggy conditions.
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Women's New Arrivals
All-new women's styles inspired by life on the water
Women's Fishing Clothing
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Price range: $65.00 through $71.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $75.00 through $79.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $125.00 through $131.00Buy now This product has multiple variants. The options may be chosen on the product page
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Price range: $65.00 through $71.00Buy now This product has multiple variants. The options may be chosen on the product page
Gear That Speaks Loudly—Just Like You
Real adventures. Real reviews.
I’m hard on my gear, fishing 200+ days a year. HookinUP stuff is tough as nails – the stitching holds, colors don’t fade, and the moisture-wicking actually works. Worth every penny when you’re on the water from dawn to dusk.
As someone who fishes in the Texas heat, I need clothes that breathe and protect. HookinUP’s performance shirts are incredibly lightweight and the sun protection is a game-changer. Plus, they actually look good enough to wear off the water too!
I’ve been running fishing charters for 15 years, and HookinUP gear is the first apparel that actually holds up to saltwater, sun, and constant wear. The UPF protection is legit, and the shirts still look new after dozens of washes. My crew won’t wear anything else.
