I’ve been running fishing charters for 15 years, and HookinUP gear is the first apparel that actually holds up to saltwater, sun, and constant wear. The UPF protection is legit, and the shirts still look new after dozens of washes. My crew won’t wear anything else.

As someone who fishes in the Texas heat, I need clothes that breathe and protect. HookinUP’s performance shirts are incredibly lightweight and the sun protection is a game-changer. Plus, they actually look good enough to wear off the water too!

I’m hard on my gear, fishing 200+ days a year. HookinUP stuff is tough as nails – the stitching holds, colors don’t fade, and the moisture-wicking actually works. Worth every penny when you’re on the water from dawn to dusk.